01 PlanSales & Marketing
Blueprint
A clear plan for reaching your buyers
and earning their trust.
- Positioning & buyer profiles
- Channels & follow-up strategy
- Priorities & success measures
For founders selling high-value B2B offers
From engaged audience to predictable revenue.
Stop leaving money on the table. We analyse your bottlenecks and build the exact strategy and systems needed to nurture, convert & retain high-value clients.
The problem
A dozen tools, a great audience, but a calendar that's never full.
You have followers, a real offer and paying clients already. What you're missing is the strategy and system between your content and booked sales calls. So warm leads disappear into a black hole, follow-up depends on you remembering and becomes unsustainable, and every AI tool you bolt on produces slop because none of them have the full picture.
"I'm making sales, but I don't know how to scale without drowning."
Referrals and the odd call from socials keep it moving, but there is no reliable system, and no way to see what is actually working well enough to turn it into repeatable sales campaigns.
"It's a duct-taped mess and I can't see what's actually working."
A dozen disconnected tools, and no single place holds the whole customer or shows you what is driving sales. So you can't double down on what works, because you can't see it.
"I am the bottleneck for everything."
Content, DMs, calls, delivery, admin, all of it runs through you. The moment you stop, the whole business stops. That's not a sustainable way to continue consistently delivering value to your people
Youholding it together
Every tool holds only a piece of the full picture. You are the only thing connecting them together, manually.
The offer
Designed around your buyers.
Built around your business.
An expert-led sales and marketing system, from the first blueprint to the follow-up that gets a call booked.
01 PlanSales & Marketing
02 BuildA Connected
Sales Funnel
Turn interest into conversations
with a relevant next step.
- Pages & lead-capture assets
- Nurture & reactivation
- Qualification & call booking
03 ConnectYour Tools.
One Shared Picture.
Keep your team, tools and AI
working from the same context.
- CRM & tool integrations
- AI roles & human handoffs
- Testing, launch & handover
Exact assets, integrations, timing and ongoing support are agreed in your proposal.
See the deliverablesThe main event
Start at 30,000 feet.
See your journey as it runs today.
We map how clients find you, buy from you and stay, across every channel and tool you already use.
Find the gaps that cost you clients.
From up here the breaks are obvious: opt-ins nobody follows up, warm leads with no route to a call, clients who finish and never come back.
Then fill them with Nurture.
Each gap gets the right tool, connected to one system, so every automation has something solid to run on.
The engine
One system that stores and tracks every prospect.
Every prospect, conversation and interaction in one clean, AI-ready place, with a company brain your agents read before they act. Because they can access all the context and information for each individual prospect, the work they do is accurate and high quality, not typical AI slop.
The back-end admin and multi-tool upkeep runs itself. You get to focus on your business.
Sales SetterBooks qualified calls for you
Content CreatorPosts in your real voice
Inbox MonitorCatches every incoming lead
CEO AgentWatches the whole businessHow it works
Four moves, from audience to buyers.
- 01 · Map & blueprintYour strategy to your revenue goalThe plan the whole system is built to run.
- 02 · CentraliseEvery prospect in one company brainOne clean place that stores and tracks it all.
- 03 · Model your DNAYour voice becomes the funnelBuilt from how you already talk and sell.
- 04 · Build & runPages, agents and campaignsAll running the same plan, together.
One platform
Your sales & marketing. Connected.
Keep every prospect, conversation and next step connected. These are the tools that bring your strategy to life.
CRM
Every prospect and conversation in one pipeline.
Landing Pages
Branded pages built to convert.
Lead Magnets
Opt-in assets that grow your list.
Broadcasts
One-to-many emails to your whole list.
Campaigns
Multi-step follow-up on autopilot.
AI Agents
Sales, content and inbox, running your plan.
Calendar Integration
Live availability, synced to your calendar.
Manage Appointments
Bookings, reminders and no-show follow-up.
Electronic Signature
Send and sign agreements in-flow.
Document Library
A company brain your agents read before they act.
Reports
See what is driving your booked calls.
Integrations
Plugs into the tools you already use.
Podcast lead-gen
Guest outreach that fills the top of the funnel.
Content syndication
One idea, cut for every platform, from your footage.
Blog & SEO
Articles drawn from your podcasts and calls.
Website rebuild
A site that matches the system behind it.
Your tools.
Working together.
CRM, payments, calendars, messaging and AI. We connect the systems your business already runs on.
Integrations are scoped to your tools, available APIs and access permissions during the blueprint.
A proven offer.
Room for a bigger business.
For founder-led agencies, consultancies and specialist B2B companies ready to make selling more repeatable.
01
People already buy.
You have paying customers and know the value your offer creates.
02
Growth relies on you.
Sales activity slows when your attention moves to delivery.
03
You can serve more.
You have the ambition and capacity to take on the right clients.
A stronger sales operation supports your next revenue milestone. Expansion, investment or an eventual exit starts with building the business underneath it.
Proof
Built by someone who has actually done it.
I grew a company to eleven team members and a community of four thousand paying customers, selling high-ticket courses, coaching and masterminds.
I bring that experience to your offer, sales process and customer journey. AI handles the repeatable work, with a sales and marketing expert responsible for the strategy.
These figures describe my previous education business. Your project starts with its own baseline, targets and agreed scope.
Dan Holloway, founder of Nurture
$145k
Highest revenue month, at a 65% margin
4,000
Paying customers within our previous business' community
11
Team members in my last company
20yrs
Sales and marketing experience
Referral programme
Know a business owner who wants to scale but doesn’t have enough hours in the day?
Send them our way by sharing your unique links with them. If they become a Nurture client, you earn a recurring share of every invoice they pay.
See how referrals work- 01
Share your link
Send your personal referral link to a coach or founder who could use Nurture.
- 02
They explore our free resources
Resources like the Vault, an AI Dan strategy plan and a 30 to 45 minute audit with the real Dan.
- 03
Earn on every invoice
When they become a client, commission is tracked against every invoice they pay.
Earn a recurring share of every invoice your referral pays, for the lifetime of the account.
Exact commission terms are confirmed when you join. First-touch tracking lasts 90 days. Programme terms
Learn it in the open
Prefer a DIY approach? I teach this in Skool and on YouTube.
YouTube
Build-alongs, strategy breakdowns and lessons from twenty years of sales and marketing, now applied with AI.
- Learn sales & marketing strategies
- Learn how to build systems using AI
The community
A community for founders building their own sales and marketing systems. Claude code will become your bestie!
- Frameworks and templates you can use
- Learn the strategy alongside others
Before we talk.
What will I actually receive?
A sales and marketing blueprint, the funnel assets and follow-up journeys agreed for your business, and integration with the agreed tools in your stack. Your proposal lists the deliverables, timeline, success measures and ongoing support before you commit.
Is this right for a smaller B2B company?
The starting point is an offer people already buy, a clear growth ambition and the capacity to serve more clients. We use the first call to assess whether the opportunity and economics justify the work for your business.
Do I have to replace my CRM?
We start with what you already use and assess the available integrations. The blueprint identifies which tools can stay, what needs connecting and any limitations before the build is scoped.
Will AI take over my sales conversations?
AI supports the repeatable work around the sale: context gathering, qualification, follow-up and booking. We agree which actions it can take and where you or your team approve, intervene or take over.
What does it cost, and how long does it take?
Scope comes first. The number of funnel assets, integrations and existing data sources determines the work. After the discovery call, you receive a proposal with a build fee, delivery schedule and any ongoing retainer or revenue-share terms.
Can you help us prepare for investment or an exit?
Our work builds the sales and marketing foundations: a clearer pipeline, consistent follow-up and less dependence on the founder for routine execution. Specialist fundraising, valuation and exit advice sits with your corporate finance advisers.
What happens on the first call?
You speak with Dan for around 30 minutes. We review your offer, current pipeline and tech stack, identify the biggest constraint on growth and discuss whether Nurture is a fit. There is no obligation to proceed.